Beyond Powerful Radio

AVAILABLE NOW FROM FOCAL PRESS

BEYOND POWERFUL RADIO - A Communicator's Guide to the Internet Age
News, Talk, Information & Personality - Broadcasting, Podcasting, Internet and Radio
ISBN-978-0-240-52224-1

TO ORDER YOUR COPY OF BEYOND POWERFUL RADIO CLICK HERE

ORDER AUDIO BOOK CLICK HERE

"Time to read and re-read another [GellerPowerful Radio] book. I love what [Valerie] has to say."
- Chris Little, News Director
KFI, Los Angeles

"I just sent copies (of "Beyond Powerful Radio") to all of our PD's across the Country! Another great book Val...thank-you!"
- Dave Farough, VP Brands & Programming
Corus Entertainment, Inc.

"I've just been nominated for Speech Broadcaster of the Year for (UK) the Sony Radio Awards - up against best of the nationals. It's the Beyond Powerful Radio methods that got me here.
Thank you."
- Liz Green, Talk Show Host
BBC Radio Leeds, UK

Geller Media International Broadcast Consultant
Author Valerie Geller - 10 Questions

Your Guide to Communicating Powerfully in a Digital World

For Managers, Programmers, News, Sales & Talent

by VALERIE GELLER

"This book is to broadcasters, or anyone who communicates for a living, as the "JOY OF COOKING" is for those who cook!"

Full Instructor Manual available
ISBN # 9780240522678
Sample pages (PDF format), click here: Sample #1, Sample #2

In BEYOND POWERFUL RADIO:

GROW YOUR AUDIENCE - Increase your ratings! Work with LifeStage Demographics: Know your audience and how they listen.

PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

MULTI-PLATFORM PRESENTATION - No longer "just radio..." Learn techniques to work effectively using internet radio, social media, You Tube, and more to deliver content, promote and grow your audience.

NEWS - Write & deliver powerful news. Learn multiple version and interview techniques and much more.

CITIZEN JOURNALISM - Interactive media means involving the public. Learn the best and most effective and credible ways to use your audience for new and original content.

PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

POWERFUL STORYTELLING - There are NO boring stories, only BORING storytellers. Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method, learn techniques to move up to the next level as a powerful storyteller!

PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials.

SALES & COMMERCIALS - Learn proven techniques to "get the buy" then go on to write good copy FAST.

FUNDRAISING - Methods to use the airwaves to raise money for charity, good causes, emergencies and raising money to stay on-air.

AIRCHECKING - Find and develop talent. A comprehensive step-by-step guide to show prep and effective airchecking.

And much much more!

BEYOND POWERFUL RADIO

TABLE OF CONTENTS

Foreword by Tom Taylor

Introduction

Creating Powerful Communicator-Quick Start Pages

I. Tools: Creating Content for Any Platform

1. Creating Powerful Content - No Longer "Just Radio"

2. Are you a Generator or a Reactor?

3. Personality Radio, Morning Shows

4. From Rock to Talk (and anyone who wants to do a talk show!)

5. Local vs. National Programming

6. Performance & Formatics

7. Finding & Developing Talent

8. Airchecking

9. Managing High Ego Talent

10. Avoiding Burnout

11. Show Prep

12. Producers - Facing the Blank Page

13. Talk Shows

14. Call Screening

15. Interview Techniques - for Journalists, Talk show Hosts & Music Personalities

16. Public Service

II. Storytelling & Voice

17. Becoming a Powerful Storyteller

18. Your Voice - Improving Your Instrument

III. News

19. Creating Powerful News

20. In Case of Emergency - What to do

21. Citizen Journalism

22. Traffic & Weather Together

23. News-Writing

24. News Anchoring

25. Multi-version News

26. Integrating News & Talk

27. Integrating TV, Radio & the Web

IV. Working Across Multi-Platforms

28. Audio Communication Across Multiple Delivery Platforms:

- Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond...

V. Marketing Content

29. Promotion

30. Branding - Building The Brand Beyond Radio

VI. Making Money

31. Sales and Commercials

32. Fundraising and Giving

VII. Understanding the Audience

33. LifeStage Demographics

34. Research

VIII. Final Notes

35. Final Notes

Videos
NEVER BE BORING -

NEXT RADIO
Royal Institution of Great Britain, London

September 2015

To order your copy of BEYOND POWERFUL RADIO, CLICK HERE.

BEYOND POWERFUL RADIO - AUDIO BOOK

Photo Credit: Linda Matlow

Chapters show up in the audio book -- only as numbers, so if you're looking for something specific, you may find the following "navigational map" with the correlating chapters useful -- to help you more easily find what you need to become a more powerful communicator and to more fully use this book:

1 Book Opening By Valerie Geller
2 Foreword by Tom Taylor, read by Barbara Blake
3 Powerful Communicator - Quick Start Pages
TOOLS - Creating Content Across Any Platform
4. Creating Powerful Content - No Longer "Just Radio"
5. Are you a Generator or a Reactor?
6. Personality Radio, Morning Shows
7. From Rock to Talk (and anyone who wants to do a talk show!)
8. Local vs. National Programming
9. Performance & Formatics: Now that You're On the Air?
10. Finding & Developing Talent
11. Airchecking
12. Managing High Ego Talent
13. Avoiding Burnout
14. Show Prep
15. Producers - Facing the Blank Page
16. Talk Shows
17. Call Screening
18. Interview Techniques - for Journalists, Talk show Hosts & Music Personalities
19. Public Service
20. Becoming a Powerful Storyteller
21. Your Voice - Improving Your Instrument
News Chapters
22. Creating Powerful News
23. In Case of Emergency - What to do
24. Citizen Journalism
25. Traffic & Weather Together
26. News-Writing
27. News Anchoring
28. Multi-version News
29. Integrating News & Talk
30.. Integrating TV, Radio & the Web
Working Across Multi-Platforms
31. Audio Communication Across Multiple Delivery Platforms:
- Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond...
Marketing Content
32. Promotion
33. Branding - Building Your Brand Beyond Radio
Making Money
34. Sales and Commercials
35. Fundraising and Giving
Understanding the Audience
36. LifeStage Demographics
37. Research
38. Final Notes
39. Thank you and Acknowledgements
40. About the Author - Valerie Geller
41. End. Copyrights.

For more:

www.creatingpowerfulradio.com

www.focalpress.com

www.gellermedia.com

Email: valerie@gellermedia.com

Valerie Geller, Author

Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.

AllAccess.com interviews Valerie Geller -- Click here

MEET THE AUTHOR! "BEYOND POWERFUL RADIO" SOLD OUT AT THE NAB BOOKSTORE.

What Rob thinks about Creating Powerful Radio

Why Powerful Radio News and Broadcast Journalism is important: Here's Valerie Geller interviewed at the NPOX Journalism Conference in Hilversum, Holland

Beyond Powerful Radio
Part I - Valerie Geller Talks with Mark Ramsey.

In part one of this two-part conversation:

* How do you create powerful radio via compelling personality?
* How do you avoid being boring?
* What are listeners really interested in?
* What are the most common mistakes the talent makes?
* What's the first thing an on-air talent should do to improve?

Part II - Valerie Geller talks with Mark Ramsey


To order your copy of BEYOND POWERFUL RADIO, CLICK HERE.