AVAILABLE NOW FROM FOCAL PRESS
BEYOND POWERFUL RADIO – A Communicator’s Guide to the Internet Age: News, Talk, Information & Personality – Broadcasting, Podcasting, Internet and RadioISBN-978-0-240-52224-1
TO ORDER YOUR COPY OF BEYOND POWERFUL RADIO CLICK HERE
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"Time to read and re-read another
[GellerPowerful Radio] book. I love what
[Valerie] has to say."
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Your Guide to Communicating Powerfully in a Digital World
For Managers, Programmers, News, Sales & Talent
by VALERIE GELLER
"This book is to broadcasters, or anyone who communicates for a living, as the "JOY OF COOKING" is for those who cook!"
Full Instructor Manual available
ISBN # 9780240522678
Sample pages (PDF format), click here: Sample #1, Sample #2
In BEYOND POWERFUL RADIO:
GROW YOUR AUDIENCE - Increase your ratings! Work with LifeStage Demographics: Know your audience and how they listen.
PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.
MULTI-PLATFORM PRESENTATION - No longer "just radio..." Learn techniques to work effectively using internet radio, social media, You Tube, and more to deliver content, promote and grow your audience.
NEWS - Write & deliver powerful news. Learn multiple version and interview techniques and much more.
CITIZEN JOURNALISM - Interactive media means involving the public. Learn the best and most effective and credible ways to use your audience for new and original content.
PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.
TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.
POWERFUL STORYTELLING - There are NO boring stories, only BORING storytellers. Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method, learn techniques to move up to the next level as a powerful storyteller!
PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials.
SALES & COMMERCIALS - Learn proven techniques to "get the buy" then go on to write good copy FAST.
FUNDRAISING - Methods to use the airwaves to raise money for charity, good causes, emergencies and raising money to stay on-air.
AIRCHECKING – Find and develop talent. A comprehensive step-by-step guide to show prep and effective airchecking.
And much much more!
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BEYOND POWERFUL RADIO TABLE OF CONTENTS Introduction Creating Powerful Communicator-Quick Start Pages I. Tools: Creating Content for Any Platform
II. Storytelling & Voice
III. News
IV. Working Across Multi-Platforms
V. Marketing Content
VI. Making Money
VIII. Final Notes
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To order your copy of BEYOND POWERFUL RADIO, CLICK HERE. This is Geller's fourth book, her third, Creating Powerful Radio - Getting, Keeping & Growing Audiences, is now in a third printing from Focal Press. CREATING POWERFUL RADIO is still available. Click the book below for your copy:
For more: Email: valerie@gellermedia.com
Valerie Geller, Author Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. AllAccess.com interviews Valerie Geller -- Click here
MEET THE AUTHOR! "BEYOND POWERFUL RADIO" SOLD OUT AT THE NAB BOOKSTORE.
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Videos
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What Rob thinks about Creating Powerful Radio
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Why Powerful Radio News and Broadcast Journalism is important: Here's Valerie Geller interviewed at the NPOX Journalism Conference in Hilversum, Holland
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Beyond Powerful Radio In part one of this two-part conversation:
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Part II - Valerie Geller talks with Mark Ramsey
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To order your copy of BEYOND POWERFUL RADIO, CLICK HERE.
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