BEYOND POWERFUL RADIO – A Communicator’s Guide to the Internet Age: News, Talk, Information & Personality – Broadcasting, Podcasting, Internet and RadioISBN-978-0-240-52224-1
TO ORDER YOUR COPY OF BEYOND POWERFUL RADIOCLICK HERE
"Time to read and re-read another
[GellerPowerful Radio] book. I love what
[Valerie] has to say."
- Chris Little, News Director
KFI, Los Angeles
“I just sent copies (of "Beyond Powerful Radio")
to all of our PD's across the Country!
Another great book Val...thank-you!”
- Dave Farough, VP Brands & Programming
Corus Entertainment, Inc.
"I've just been nominated for
Speech Broadcaster of the Year
for (UK) the Sony Radio Awards -
up against best of the nationals.
It's the Beyond Powerful Radio methods that got me here.
- Liz Green, Talk Show Host
BBC Radio Leeds, UK
GROW YOUR AUDIENCE - Increase your ratings! Work with LifeStage Demographics: Know your audience and how they listen.
PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.
MULTI-PLATFORM PRESENTATION - No longer "just radio..." Learn techniques to work effectively using internet radio, social media, You Tube, and more to deliver content, promote and grow your audience.
NEWS - Write & deliver powerful news. Learn multiple version and interview techniques and much more.
CITIZEN JOURNALISM - Interactive media means involving the public. Learn the best and most effective and credible ways to use your audience for new and original content.
PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.
TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.
POWERFUL STORYTELLING - There are NO boring stories, only BORING storytellers. Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method, learn techniques to move up to the next level as a powerful storyteller!
PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials.
SALES & COMMERCIALS - Learn proven techniques to "get the buy" then go on to write good copy FAST.
FUNDRAISING - Methods to use the airwaves to raise money for charity, good causes, emergencies and raising money to stay on-air.
AIRCHECKING – Find and develop talent. A comprehensive step-by-step guide to show prep and effective airchecking.
MEET THE AUTHOR! "BEYOND POWERFUL RADIO" SOLD OUT AT THE NAB BOOKSTORE.
What Rob thinks about Creating Powerful Radio
Why Powerful Radio News and Broadcast Journalism is important: Here's Valerie Geller interviewed at the
NPOX Journalism Conference in Hilversum, Holland
Beyond Powerful Radio
Part I - Valerie Geller Talks with Mark Ramsey.
In part one of this two-part conversation:
• How do you create powerful radio via compelling personality?
• How do you avoid being boring?
• What are listeners really interested in?
• What are the most common mistakes the talent makes?
• What’s the first thing an on-air talent should do to improve?