Available from Focal Press in March of 2011
BEYOND POWERFUL RADIO – A Communicator’s
Guide to the Internet Age: News, Talk, Information & Personality –
Broadcasting, Podcasting, Internet and Radio
by VALERIE GELLER
For
Managers, Programmers, News, Sales & Talent
*Full
Instructor’s Manual available.
***
In
BEYOND POWERFUL RADIO:
· GROW YOUR AUDIENCE - Increase your ratings! Work with LifeStage Demographics: Know your audience and how they
listen.
· PROGRAMMING
- Build exciting programming - even on dull news days - with proven techniques
to guide programmers and talent to the next level of performance.
· MULTI-PLATFORM PRESENTATION - No longer
"just radio..." Learn techniques to work effectively using
internet radio, social media, You Tube, and more to deliver content,
promote and grow your audience.
· NEWS - Write & deliver powerful news. Learn multiple version
and interview techniques and much more.
· CITIZEN JOURNALISM- Interactive media means involving the public.
Learn the best and most effective and credible ways to use your audience for
new and original content.
· PERSONALITY - Identify winning talent. Develop strong air
personalities. Learn to manage high ego talent and motivate your staff to do
their best.
· TALK - Secrets to improve your show. Learn powerful radio
interview techniques and ways to make the talk win big.
· POWERFUL STORYTELLING - There are NO boring stories, only BORING
storytellers. Break down the walls
between news and entertainment radio. Creative methods to easily write and
deliver complex, detailed stories or issues using the multi-version method, learn techniques to move up to the next level as a
powerful storyteller!
· PROMOTIONS - Learn methods to spread the word about your
station and write powerful copy for more effective promos and commercials.
· SALES & COMMERCIALS - Learn proven techniques to "get
the buy" then go on to write good copy FAST.
· FUNDRAISING - Methods to use the airwaves to raise money for
charity, good causes, emergencies and raising money to stay on-air.
· AIRCHECKING – Find and develop talent. A comprehensive
step-by-step guide to show prep and effective airchecking.
BEYOND
POWERFUL RADIO TABLE OF CONTENTS Foreword by Tom Taylor Introduction 1. No Longer
“Just Radio” TALENT &
PERFORMANCE 2. Are you a Generator
or a Reactor? 3. Personality Radio,
Morning Shows 4. Performance &
Formatics 5. Understanding Your
Audience - How They Listen 6. Becoming a Powerful
Storyteller 7. Finding &
Developing Talent 8. Airchecking 9. Managing High Ego
Talent 10. Your Voice 11. Avoiding Burnout CREATING
POWERFUL CONTENT 12. Content Counts 13. Local vs. National
Programming 14. Show Prep –
Finding & Developing Ideas 15. Producers –
Facing the Blank Page 16. Talk shows 17. Call Screening 18. Interview
Techniques - for Journalists, Talk Hosts & Music Personalities 19. Public Service NEWS 20. Creating Powerful
News 21. Traffic &
Weather Together 22. In Case of
Emergency 23. News-Writing 24. News Anchoring 25. Multi-Version News 26. Integrating News
and Talk 27. Citizen Journalism 28. News - Integrating
Radio & TV & New Media PROMOTION
& BRANDING 29. Promotion 30. Building the Brand,
Beyond Radio MULTIPLE
DELIVERY PLATFORMS 31. Audio Communication
Across Multiple Platforms 32. Broadcasting,
Streaming, Video, Podcasting, and Beyond... MAKING MONEY 33. Sales &
Commercials 34. Fundraising KNOWING YOUR
AUDIENCE 35. LifeStage
Demographics 36. Research 37. Final notes Resources Index
And much much more!
***
To
pre-order your copy of BEYOND POWERFUL RADIO,
email Valerie@GellerMedia.com
This will be Geller's fourth book, her third, "Creating Powerful Radio - Getting,
Keeping & Growing Audiences" is now in a third printing from
Focal Press.
CREATING POWERFUL RADIO is still available. Click the book below for your copy:
For more:
email: valerie@gellermedia.com
Author: Valerie
Geller is an internationally acclaimed broadcast consultant working with stations
that emphasize news, talk, information and personality radio
